It all began with an idea
What if packaging was made of soap?
Being frustrated about packaging waste in the cosmetic industry, Jonna developed the SOAPBOTTLE concept during her Master thesis in product design.
The concept went viral
Award-winning
The idea has received a lot of interest and recognition, including press, social media coverage and multiple eco-awards.
We started crowdfunding
Kickstarter
Supported by a Dutch company, Jonna was able to set up her own team. To transfer the concept into a real product, we started a crowdfunding campaign. 2,804 backers supported SOAPBOTTLE on Kickstarter with more than 125.000€.
However, as we kicked-off the journey, we encountered unexpected challenges and complexities along the way. We had to realize that the implementation of this new kind of packaging would take much longer than expected. Unable to fulfill our promise to send the products to our crowdfunding backers in time, we decided to pay back the entire amount that was raised.
It was a tough call and it was certainly not our plan to end our Kickstarter adventure this way but for us it felt like the most transparent way to deal with the funds raised.
To new beginnings
Team up
When Jonna got introduced to Emma by one of the projects biggest supporters from the very beginning, a new chapter for SOAPBOTTLE began.
With Emma's background in marketing and sales and her passion for sustainability, the three decided to join forces and continue SOAPBOTTLE's journey into a new direction.
Research, development and reproduction
Time for action
We have to admit it was quiet around SOAPBOTTLE, but we certainly didn't sit still. We found new partners and conducted research with the help of laboratories. We both had a baby, took time for the family and have continued again.
With SOAPBOTTLE ORIGINALS we are still in product development phase, recognizing there is a long path ahead.
Nevertheless, we have already learnt a lot about soap and fragrances and after careful consideration, we've made the decision to launch in the meantime SOAPBOTTLE SOLIDS.
our debut on the market
SOAPBOTTLE SOLIDS
Although without a liquid core, they will be just as beautiful, colorful and of course a step towards achieving our ultimate goal of reducing single-use plastic waste in our bathrooms and beyond.